Emotional Branding in the Era of Gen Z: Why Storytelling, Values& Memes Matter More Than Ever
Emotional Branding in the Era of Gen Z: Why Storytelling, Values & Memes Matter More Than Ever In today’s digital-first world, Gen Z isn’t just another consumer group; they’re the most connected, vocal, and value-driven generation we’ve seen. Born between the mid-90s and early 2010s, they’ve grown up amidst rapid technological change, social awareness, and […]