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This June, Brands Didn’t Just Speak, They Listened.

This June, Brands Didn’t Just Speak, They Listened. June 2025 saw some incredible brands step forward with campaigns that didn’t just show up but spoke up. These weren’t surface-level rainbow aesthetics.They were storytelling, awareness, and intentional design in motion. Bombay Times (Times Group) — Out & Proud @ Work In partnership with Pride Circle and […]

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Digital Presence vs Digital Marketing: Why You Need Both to Grow

Digital Presence vs Digital Marketing: Why You Need Both to Grow In today’s fast-paced world, being online is no longer optional for businesses. But here’s something many people get wrong: Digital presence is not the same as digital marketing. Many believe that running ads, posting on social media, or doing SEO is enough. But real

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Brands Take the Holy Dip: Creative Campaigns at Maha Kumbh Mela

Brands Take the Holy Dip: Creative Campaigns at Maha Kumbh Mela Expected ROI: up to 3 Estimated Reach: at least 45 crore people Overall Estimated Spent: ₹3,600 crore Nestle Maggi:​ Set-up Resting Pods, Distributed Blankets & Meals. ITC Mangaldeep: Introduced The ‘Jalbatti’Which Dissolves In Water Fortune Foods: Provided Home-Cooked Food BharatPe: Built Maha Kumbh Shield

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Marketing in 2025: Trends Shaping Success

Marketing in 2025: Trends Shaping Success AI-Powered Campaigns AI is transforming marketing by predicting audience behavior,automating tasks,and optimizing campaigns in real-time,ensuring brands stay agile and impactful. Why It’s Important: AI helps brands stay agile, precise, and ahead of the curve in a fast-changing digital world. Video Domination: Short-Form Content Short-form videos like Instagram Reels and

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2024 Unwrapped: India’s Most Impactful Campaigns That Stole the Spotlight

2024 Unwrapped: India’s Most Impactful Campaigns That Stole the Spotlight Amazon’s ‘India Se Duniya Tak’ Amazon’s “India Se Duniya Tak” campaign celebrated Indian businesses going global. Through OOH and digital ads, it showcased how local sellers could expand internationally, inspiring pride in Indian entrepreneurship and reinforcing the country’s growing global influence. PLAY Bisleri’s ‘Bottles for

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