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Emotional Branding in the Era of Gen Z: Why Storytelling, Values & Memes Matter More Than Ever In today’s digital-first world, Gen Z isn’t just another consumer group; they’re the most connected, vocal, and value-driven generation we’ve seen. Born between the mid-90s and early 2010s, they’ve grown up amidst rapid technological change, social awareness, and […]
This June, Brands Didn’t Just Speak, They Listened. June 2025 saw some incredible brands step forward with campaigns that didn’t just show up but spoke up. These weren’t surface-level rainbow aesthetics.They were storytelling, awareness, and intentional design in motion. Bombay Times (Times Group) — Out & Proud @ Work In partnership with Pride Circle and
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WHY MICRO IS THE Scroll NEW MAJOR A New Age of Creativity.. In a world that scrolls fast,showing up every day is what keeps your brand remembered. In 2025, it’s all about showing up daily with small, scroll-stopping content that gets noticed right now. Brands are ditching big,one-time splashes and leaning into micro moments, quick
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Digital Presence vs Digital Marketing: Why You Need Both to Grow In today’s fast-paced world, being online is no longer optional for businesses. But here’s something many people get wrong: Digital presence is not the same as digital marketing. Many believe that running ads, posting on social media, or doing SEO is enough. But real
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Brains or Bots? A New Age of Creativity. The creative industry is at an interesting crossroads. On one side, we have the human generation full of emotion, culture intuition, and deep-rooted storytelling. On the other? The rising power of AI Generation, faster, limitless, and ever-evolving,with trends and algorithms. But here’s the twist It’s Not a
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Social Media is Changing Again Wait, Instagram Did What? This Month’s Social Media Buzz! What People Are Eager to Learn Right Now in 2025 The digital world is changing fast! Here are the top things everyone’s learning this year Building a Personal Brand on Social Media Social media is all about being authentic and connecting
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Brands Take the Holy Dip: Creative Campaigns at Maha Kumbh Mela Expected ROI: up to 3 Estimated Reach: at least 45 crore people Overall Estimated Spent: ₹3,600 crore Nestle Maggi: Set-up Resting Pods, Distributed Blankets & Meals. ITC Mangaldeep: Introduced The ‘Jalbatti’Which Dissolves In Water Fortune Foods: Provided Home-Cooked Food BharatPe: Built Maha Kumbh Shield
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Marketing in 2025: Trends Shaping Success AI-Powered Campaigns AI is transforming marketing by predicting audience behavior,automating tasks,and optimizing campaigns in real-time,ensuring brands stay agile and impactful. Why It’s Important: AI helps brands stay agile, precise, and ahead of the curve in a fast-changing digital world. Video Domination: Short-Form Content Short-form videos like Instagram Reels and
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2024 Unwrapped: India’s Most Impactful Campaigns That Stole the Spotlight Amazon’s ‘India Se Duniya Tak’ Amazon’s “India Se Duniya Tak” campaign celebrated Indian businesses going global. Through OOH and digital ads, it showcased how local sellers could expand internationally, inspiring pride in Indian entrepreneurship and reinforcing the country’s growing global influence. PLAY Bisleri’s ‘Bottles for
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Is instagram set to transform in 2025? Here’s what you need to know: Instagram tips and tricks Unlock The Algorithm’s Secrets! Engagement is Key : Likes,comments,& shares signal quality encourage interaction. Reel it In : Reels get prioritized, so go creative and consistent. Trending is Winning : Use hot hashtags and audio for an extra
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