Digital Isn't Always Safe, But YOUR BRAND Should Be
July reminds us that while marketing gets smarter, so do online threats. Cyber awareness is no longer optional, especially for agencies driving digital transformation.
In today’s hyperconnected world, a single data breach can impact years of brand-building effort. We understand that creative branding doesn’t stop at campaigns, it extends into how brands act, respond, and communicate in moments of digital crisis. While design and storytelling remain key, we also help brands shape communication strategies that maintain trust when reputation is at risk. This edition highlights real-world brand breaches that serve as important lessons for marketers, creatives, and business owners alike.
Let’s understand this better with a few real-world brand examples.
Domino’s India
In 2021, Domino’s India faced a massive cyberattack where customer data, including names and order details, was leaked online. For a brand built on convenience and trust, this incident was a wake-up call. Creative agencies managing consumer data and campaigns must realize: branding doesn’t end with design, it begins with trust.
BigBasket
The online grocery platform BigBasket reported a data breach in 2020 affecting over 20 million users. The platform had invested in branding convenience and reliability, but the breach exposed the gap between marketing and backend security. It’s a reminder that 360° branding must include safety as a pillar.
Zoom
During the pandemic, Zoom became a household name. But as usage skyrocketed, so did security concerns, from "Zoom bombing" to unauthorized access. While the brand handled it with transparency and upgrades, it proved that even branding success needs a foundation of robust security planning.
Canva
Even a design-driven company like Canva wasn’t immune. In 2019, the platform suffered a data breach affecting 137 million users. The incident underlined how creative platforms and marketing tools must prioritize cybersecurity without compromising user experience.
Air India
In 2021, Air India announced a cyberattack where personal data of over 4.5 million passengers was compromised. For a brand trying to modernize its public image, such incidents set back branding efforts and erode consumer confidence, something marketing partners must help rebuild with transparent messaging.
