Newsletter

Festive Season, Digital Season: How Brands Are Prepping for August 2025 Lights, colors, and celebrations aren’t just filling streets; they’re taking over our digital screens too. August brings India’s most vibrant festivals, and brands are seizing the moment to blend tradition with innovation. From emotional storytelling to smart festive offers, digital campaigns this month prove […]

Digital Isn’t Always Safe, But YOUR BRAND Should Be July reminds us that while marketing gets smarter, so do online threats. Cyber awareness is no longer optional, especially for agencies driving digital transformation. In today’s hyperconnected world, a single data breach can impact years of brand-building effort. We understand that creative branding doesn’t stop at

This June, Brands Didn’t Just Speak, They Listened. June 2025 saw some incredible brands step forward with campaigns that didn’t just show up but spoke up. These weren’t surface-level rainbow aesthetics.They were storytelling, awareness, and intentional design in motion. Bombay Times (Times Group) — Out & Proud @ Work In partnership with Pride Circle and

WHY MICRO IS THE Scroll NEW MAJOR A New Age of Creativity.. In a world that scrolls fast,showing up every day is what keeps your brand remembered. In 2025, it’s all about showing up daily with small, scroll-stopping content that gets noticed right now. Brands are ditching big,one-time splashes and leaning into micro moments, quick

Brains or Bots? A New Age of Creativity. The creative industry is at an interesting crossroads. On one side, we have the human generation full of emotion, culture intuition, and deep-rooted storytelling. On the other? The rising power of AI Generation, faster, limitless, and ever-evolving,with trends and algorithms. But here’s the twist It’s Not a

Social Media is Changing Again Wait, Instagram Did What? This Month’s Social Media Buzz! What People Are Eager to Learn Right Now in 2025 The digital world is changing fast! Here are the top things everyone’s learning this year Building a Personal Brand on Social Media Social media is all about being authentic and connecting

Brands Take the Holy Dip: Creative Campaigns at Maha Kumbh Mela Expected ROI: up to 3 Estimated Reach: at least 45 crore people Overall Estimated Spent: ₹3,600 crore Nestle Maggi:​ Set-up Resting Pods, Distributed Blankets & Meals. ITC Mangaldeep: Introduced The ‘Jalbatti’Which Dissolves In Water Fortune Foods: Provided Home-Cooked Food BharatPe: Built Maha Kumbh Shield