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Emotional Branding in the Era of Gen Z: Why Storytelling, Values & Memes Matter More Than Ever In today’s digital-first world, Gen Z isn’t just another consumer group; they’re the most connected, vocal, and value-driven generation we’ve seen. Born between the mid-90s and early 2010s, they’ve grown up amidst rapid technological change, social awareness, and […]
Digital Presence vs Digital Marketing: Why You Need Both to Grow In today’s fast-paced world, being online is no longer optional for businesses. But here’s something many people get wrong: Digital presence is not the same as digital marketing. Many believe that running ads, posting on social media, or doing SEO is enough. But real
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The Power of Branding: A Comprehensive Guide In a world full of possibilities, when a quick browse along a grocery aisle offers a plethora of comparable products, what forces a customer to select one brand over another? This is when brand power enters the picture, moving beyond the features of the product to include consumer
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How Do Digital Transformation Impact Customer Engagement? The rapidly changing business landscape of today has made digital transformation and customer experience crucial success factors for a number of industries. Organizations may greatly improve their client experience by utilizing cutting-edge technologies and insights derived from data. Consequently, this results in elevated levels of happiness, loyalty, and corporate
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Top 5 Trends in Web and Digital Solutions for 2024 Approximately 10,500 new websites are launched every hour worldwide, and more than 70% of organizations have a website. The average user forms an opinion of a website in 0.05 seconds, and 94% of these impressions are related to design, according to Forbes. These figures are
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4 REASONS WHY BRANDING IS IMPORTANT FOR STARTUPS AND SMALL BUSINESS In today’s competitive business landscape, startups and small businesses face many challenges. One of the biggest challenges is creating a strong and recognizable brand that sets them apart from the competition. In this blog post, we’ll explore the importance of branding for startups and
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FMCG BRAND DESIGNING TREND IN YEAR 2023 As we approach 2023, the FMCG industry is gearing up for new and exciting trends in brand designing. With consumers becoming more conscious about their impact on the environment and their personal health, FMCG brands are looking to leverage these trends in their brand design. Let’s take a
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HOW TO DEFINE/REDEFINE YOUR BRAND IDENTITY? Just like every human being, your business also needs a unique identity to serve and survive in the competitive market. When we talk about business, obviously we all want our business to become a well known brand. Through the first step of developing a strong Brand Identity. But, exactly what
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